http://www.experiencerm.com/blog/This is the Experience RM Blog, closerlook's Relationship Marketing blog sharing RM insight that can help you communicate more effectively with you customers.en2008http://www.experiencerm.com/blog//entry/?entry=7April 4, 2009What do you want to know most about your customers? These are the Golden Questions.http://www.experiencerm.com/blog//entry/?entry=6March 5, 2009The four key ways to build a successful relationship, and how they translate into technology.http://www.experiencerm.com/blog//entry/?entry=5February 3, 2009Find people who will take the long view and know how to help you manage your relationships.http://www.experiencerm.com/blog//entry/?entry=14January 12, 2009Tom RileyWhat is your definition of innovation? Does it require the creation of something new? A whole new category of product? A truly original idea?http://www.experiencerm.com/blog//entry/?entry=4January 4, 2009The three factors that have a demonstrable effect on participationhttp://www.experiencerm.com/blog//entry/?entry=13December 15, 2008Tom RileyAre you trying to reach people? To get them to come to your website, buy your products or services, read your newspaper, view your ad, or remember your message?http://www.experiencerm.com/blog//entry/?entry=3December 5, 2008Get yourself a list, do your thing, rope'em in, cross your fingers, and hope these customers come back.http://www.experiencerm.com/blog//entry/?entry=12December 1, 2008Tom RileyDo you ever try to access your company or department as a customer? How does your service look from an “outside-in” perspective?http://www.experiencerm.com/blog//entry/?entry=2November 5, 2008Honoraria and incentive programs can give you great results—but you have to do them right, and do them for the right reasons.http://www.experiencerm.com/blog//entry/?entry=11October 26, 2008David OrmesherAlthough online Relationship Marketing is a new marketing channel, it's not a new concept. The idea of creating a relationship with your customer is as old as the second oldest profession. Well, maybe not quite that old. But close. What is new is the way that companies can use technology and the Internet to simulate the give and take, inquire and respond, thrust and spar of the physical relationship. And like the personal relationship...http://www.experiencerm.com/blog//entry/?entry=10October 19, 2008David OrmesherI don't know if my spam filter wears out over time, spammers get better at slipping through, or my mood is influenced more than I thought by the lunar cycles, but it seems my level of spam waxes and wanes on a monthly basis. Right now it's waxing pretty hard. And this is when I get very disciplined about ensuring that the commercial e-mails I get are ones I asked for. I only want e-mails from the companies and friends that I know...http://www.experiencerm.com/blog//entry/?entry=9October 12, 2008David OrmesherI have a friend who I affectionately call the "most connected man in Chicago." It doesn’t matter who I need to reach or what question I need answered, Bob Jordon knows who to call. And if you ever see him at an business reception, you can see why. He knows how to work a room. If you slide up close and listen to his conversation, you begin to understand his methodology. He asks great questions. He's not networking to sell himself...http://www.experiencerm.com/blog//entry/?entry=1October 7, 2008Your database is a way to channel and track thousands of responses, opinions, habits, and behaviors. And when you keep this information in-house, when you manage this dialogue yourself—rather than relying on a third party—you gain a lot of valuable insight.http://www.experiencerm.com/blog//entry/?entry=8October 5, 2008David OrmesherOne of most overused terms during the early adoption of the Internet was "disintermediation." While it's one of my favorite seven-syllable words, its primary affect is to stop an ordinary conversation cold. And not just because it forces the brain to rewind and replay the word. It carries ...